A Home Goods Shop by a Designer & Stylist from Small Town Indiana.
Hello, thank you for stopping by!
My name is Grace and I'm the founder and creative behind Fernweh Home! I was born and raised in a small town called Terre Haute, Indiana and (to the total bafflement of my younger self) haven't left just yet. This shop was born out of a life long love of styling, interior design and entrepreneurship. However, I definitely took a few detours along the way.
Before I had any idea what the word meant I was definitely drawn to design. As a little girl I would spend hours dressing Barbies and decorating my classic 90's pink and blue Fisher Price dollhouse. Later, one of my favorite activities was designing apartments out of a shelving unit for American Girl Dolls. With the typical focus and tediousness of a first born girl, I had to create a little room for each that perfectly displayed her unique style and "personality." As a teenager I would pour over Pottery Barn catalogues and (to my families annoyance) constantly rearranged my bedroom.
At the tender age of 15, I started my own photography business. I was styling people instead of styling rooms. My heart wanted to make beautiful things.
I think so often we dismiss the things we're naturally good at without giving them enough weight. If something is fun we automatically assume it's simply a dream, not a career. Even though everything I loved pointed toward creativity and design, I forced myself to be "practical" and chose instead to pursue Commercial Graphic Design. I thought this major would lead to all the things most people are expected to want...corporate America, steady job, fancy office etc.
Fast forward 3 years. After graduating with a B.A. in Graphic Design in 2015, I realized of course that I actually didn't want any of those things. Although creative, there was zero joy or passion for me in the idea of spending my life in a 9-5 office cubicle. After about 6 months of just feeling completely directionless, I decided to take a chance on my long time dream and launched Fernweh Home from my kitchen table. What started as a simple website has transformed into a full home-goods line and has become more than I ever imagined!
The next step is to expand the business into my love for Interior Design. I am especially passionate about helping clients see the potential in what they already have and fall in love with their homes all over again. Rather than starting from scratch I like to create a space that feels totally unique through restyling existing items and then strategically adding a couple new pieces like throws, pillows or wall art to make the space feel fresh. If you have the right tools it's easy to design a home you love without breaking the bank!
When styling or designing a space I'm drawn to neutral, soothing colors (those who know me tease about my "beige obsession"). Rather than using lots of color or bold patterns, I prefer to create interest through layering textures through textiles and subtle prints. I love to focus on the details and often use rustic elements that add character and personality.
My goal for the shop is to provide crafted and curated items that makes it easy for you to bring this style into your home.
I hope you find something in this space that inspires you and helps you make the space you're in just a bit more beautiful.